Richard Hamilton discusses designing the white album
In one of Richard Hamilton’s last filmed interviews, he tells the story of how he designed the Beatles White Album cover. Together with Paul McCartney, they decided that the next Beatles cover should be the total opposite of the Sgt. Pepper’s design, which is packed full of Pop Artist, Peter Blake’s now iconic imagery, and Richard created a minimalist white double cover sleeve.
The Beatles record label, EMI had concerns, but Paul McCartney, who commissioned Richard to design the cover, persuaded EMI to allow the design to go ahead.
This Beatles White Album is probably the first album to be known by the cover design and not the actual name of the album, which is simply, “The Beatles”..