Richard Hamilton discusses designing the White Album
In one of Richard Hamilton’s last filmed interviews, he tells the story of how he designed the Beatles White Album cover
The Beatles record label, EMI had concerns, but Paul McCartney, who commissioned Richard Hamilton to design the cover, persuaded EMI to allow the design to go ahead. Together with Paul McCartney, they decided that the next Beatles cover should be the total opposite of the Sgt. Pepper’s design, which is packed full of Pop Artist, Peter Blake’s now iconic imagery, and Richard created a minimalist white double cover sleeve.
This Beatles White Album is probably the first album to be known by the cover design and not the actual name of the album, which is simply, “The Beatles”.